Some 2 million of those members save content to a shopping board on a daily basis. On Pinterest, users share and save content to virtual collections called boards. More than 87% of Pinterest users have bought a product because of the site, making it a great opportunity to reach customers.īefore you sign up and start pinning, here’s everything you need to know about using Pinterest for your business. If you’re not using Pinterest to market your products or services, you’re missing out. This article is for small business owners or marketers who want to learn how to use Pinterest for their business.You can create a business account on Pinterest from scratch or convert your personal account to a business one.The benefits of using Pinterest for business include brand exposure and a wider potential customer base.Pinterest is a visual social media platform where users can create and share pins, create boards, and shop.To create a new business account, the email you use to sign up must not already be in use on an existing Pinterest account. Create a new business accountĬreate a new business account that’s not connected to any other Pinterest accounts. However, a Pinterest personal account does not allow you to view the analytics on your Pins. Both types of accounts allow you to create boards and engage with other users on the platform. With a business account, you can also become a merchant and upload catalogs.īusiness accounts allow you to create all forms of Pins, while a personal account allows you to create only static and Idea Pins.

These include things like the Pinterest Business Hub and Pinterest Analytics, where you can review your Pins’ performance.

Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. If you have an existing personal Pinterest account and would like to connect your personal and business accounts to easily sign in with the same email, you can either create a linked business account or convert your personal account into a business account.

If you’ve never used Pinterest before or would like to create a business account that’s separate from your personal account and uses a different email, you can create a new business account. Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads.

Pinterest sign in new account